Appello and Aldinet S.p.A. Introduces Macrom Cruiser, the First Mobile GPS Navigation Solution with Premium Restaurants, Hotels and Wines Guides from

Gothenburg, Sweden (PRWeb) February 1, 2007 -- The Swedish navigation system provider Appello and the Italian telecom distributor Aldinet S.p.A. are launching Macrom Cruiser, a state-of-the-art mobile GPS navigation solution with unlimited access to the 2007 premium guides from Veronelli.

Macrom Cruiser is a fully Macrom-branded GPS navigation solution that provides an all-inclusive navigation experience on a wide range of handsets from leading manufacturers such as Nokia, Sony Ericsson, BlackBerry® and HTC. Customers can take advantage of navigation with voice instructions and 3D maps, integrated Italian real-time traffic information, safety camera alerts and the full 2007 selection of restaurants, hotels and wines from Veronelli.

"We are excited about the possibility of offering mobile navigation from Appello as part of our product range. We now have access to an innovative and high-quality navigation service. Appello's software platform, Wisepilot, met our requirements for quality and flexibility, and we expect the offer including the strong Veronelli content to be favourably received by our customers," says Andrea Pizzorno, Macrom Brand Director at Aldinet.

The launch of Macrom Cruiser marks the start of a new era within mobile navigation. From today, mobile navigation is so much more than just navigation. In the all-inclusive Macrom Cruiser package, customers will have unlimited access to Italy's most recognized guide, Veronelli, offering premium restaurant, hotels and wine guides for 2007. On top of this, customers will also benefit from highly appreciated functions, such as dynamic real-time traffic information and active speed camera alerts. "Appello and Aldinet S.p.A. are proud of the value we offer consumers in Italy," says Leif Sundström, CEO of Appello.

Macrom Cruiser also includes a personal web portal, where every customer can access their personal navigation information, pre-plan their trips, add new favourites, view real-time traffic and find information using a standard web browser. Macrom Cruiser gives customers access to quarterly updated European map information from leading map data provider Navteq.

"Aldinet S.p.A. is the perfect partner for Appello, a distributor with a strong brand and a well-prepared plan for new navigation services. We are extremely pleased to announce yet another partnership around our navigation services, this time with one of Italy's most prominent distributors. "Through Aldinet's network we believe we will reach a premier position in the Italian market," continues Leif Sundström, CEO of Appello.

For more information, visit www.macrom.it/cruiser

FOR MORE INFORMATION, PLEASE CONTACT
Andrea Pizzorno, Macrom Brand Director, Aldinet
Mobile: +39 347 779 98 69

Leif Sundström, CEO, Appello
Mobile: +46 706 15 51 46

About Appello and Wisepilot
Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators and business customers. Appello has developed WISEPILOT™, a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, mobile phone manufacturers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.

For more information, visit www.appello.se | www.wisepilot.com.

About Aldinet
Aldinet is a specialist in the distribution of consumer electronics and provides services for producers and retailers. Aldinet offers a modern and complete distribution service, which combines the classic logistical and commercial functions with effective marketing support capable of organizing and managing promotional activities, advertising campaigns and other operations aimed at promoting sales of the distributed products.

Many leading brands have chosen Aldinet as their partner on the evidence of their capabilities. The company has a large and growing share of the consumer electronics market. With its qualified and professional sales network, numbering around 50 agents, sub-agents and sales representatives covering the entire national territory, it reaches over two thousand customers in the main distribution channels. Aldinet has its headquarters in Milan, Italy.

For more information, visit www.aldinet.it

Trademarks and copyright notices
Wisepilot is a trademark of Appello Systems AB, and its products are the property of Appello Systems AB and are protected against unauthorized use by trademark laws. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.

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