Industry Leaders From Coca Cola, InterContinental Hotels Group to Keynote eMarketing Conference

Providence, RI (PRWEB) July 18, 2007 -- The eMarketing Association (eMA) today announced that Carol Kruse, Vice President of Interactive Marketing for The Coca Cola Company, Del Ross Vice President, Global E-Commerce Services, InterContinental Hotels Group and Kristine Elliot, Fair Isaac Corporation, will present keynotes at the annual eM7 eMarketing Conference in Atlanta October 23rd and 24th.

Included at this conference will be sessions on search marketing, blogs, banner advertising, email marketing, word-of-mouth, integration of offline media, rich media, metrics, mobile marketing, affiliate marketing, e-commerce, and website marketing. Robert Fleming, CEO of the eMarketing Association said, "We are happy to have a program with some of the most influential Marketing professionals to kick-off this year's conference in Atlanta, our speakers are top rated, knowledgeable, insightful and experienced leaders in the industry."

Mr. Fleming added, "the sheer number of marketing channels available make the process of designing and implementing successful programs a challenge. The unprecedented number of tools and technologies that marketers need to understand and utilize will be covered in detail at this event in Atlanta. We have enlisted leading executives in each arena to provide attendees with best practices, processes and techniques that they can use immediately to improve their marketing ROI. The event atmosphere is sophisticated and professional, providing excellent opportunities for networking and exchange of ideas and innovative strategy. No other conference provides this type of focus on actionable techniques covering all media within the Internet marketing arena."

Other speakers include: senior marketing executives from Google, Silverpop, CNET Networks, BrightWave Marketing, Fair Isaac, Spunlogic, Rapp Collins, Ion Interactive, FanRocket and others. A welcoming reception hosted by Google! will follow on day one.

Thousands of marketing professionals have attended eMA events. Attendee testimonials indicate that most attendees are able to immediately implement strategies to enhance their marketing ROI. The event is sponsored by: Google, Silverpop, The Mobile Marketing Association, The Interactive Advertising Bureau, Spun logic, IMC2, Ion Interactive and others. Additional sponsorships are still available.

Executive-level managers and industry thought-leaders will gather to address the emerging challenges and opportunities facing the marketing profession across a variety of arenas, including B2B, B2C, Marketing strategies and tactics. The program is designed to provide a comprehensive and complete agenda that covers all aspects of Internet marketing. Managers that have an interest in achieving maximum effectiveness for their on and offline programs should attend. A fully catered welcoming reception presented by Google on day one will provide speakers and attendees an opportunity to network and relax. Membership in the eMA is not a requirement for registration. Interested marketing professionals should register now, since this event has sold out in the past. Registration is at:

eM7 Conference Registration (http://www.emarketingassociation.com/2007/atlanta/register.htm)

eM7 Conference Information (http://www.emarketingassociation.com/2007/atlanta/index.htm)

The eMarketing Association (eMA) is the worlds largest association of eMarketing professionals. Members include governments, companies, professionals and students involved with the eMarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to e-Commerce, multi-channel marketing and legislative issues. The eMA has members in over 50 countries around the world, and sponsors or manages over 30 events a year. More than 7,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

Membership in the eMarketing Association, recognized worldwide, indicates a commitment to our profession as well as to professional development and achievement. eMA certifications are endorsed by governments, educational boards, colleges and universities, and provide marketers with a tangible credential for advancement in our field.

The eMA is committed to enriching the marketing community and its members through recognition, research, advocacy, education and service. Information on this event and other eMA programs is at the eMA website.

http//eMarketing Association Website (www.emarketingassociation.com)

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